50 ph Privacy Policy – Your Personal Data, Handled with Care

When you register and use 50 ph, we collect certain personal information that is necessary to provide you with a safe, compliant, and enjoyable mobile entertainment experience in the Philippines. The information we collect falls into two broad categories: information you provide directly to us, and information we collect automatically as you use the platform. Directly provided information includes your full name, date of birth, email address, mobile number, and payment details such as your GCash or Maya account information. We also collect a copy of a valid government-issued ID when you complete identity verification, as required under Philippine gaming regulations. Automatically collected information includes your device type, operating system, IP address, browser type, session duration, pages visited, and in-game activity logs. We use cookies and similar tracking technologies to remember your preferences and to keep your session secure across visits. All information collected is stored on encrypted servers and is handled strictly in accordance with the Philippines Data Privacy Act of 2012 (Republic Act No. 10173).

The personal information we hold about you is used exclusively to operate, improve, and protect the 50 ph platform and the players who use it. Your account details allow us to verify your identity, process deposits and withdrawals, and ensure that only eligible players — those aged 21 and above and located in the Philippines — can access our services. Transaction data is used to process payments accurately, detect suspicious activity, and comply with our anti-money laundering obligations under Philippine law. We use your contact details to send you important account notifications, security alerts, and, where you have opted in, promotional communications about new games, bonuses, and VIP programme updates. Automatically collected usage data helps us understand how players interact with the platform so we can fix bugs, optimise performance, and develop new features that Filipino players will genuinely enjoy. We do not sell, rent, or trade your personal information to third-party advertisers or marketing companies under any circumstances. Any processing of your data is carried out on a lawful basis — either because it is necessary to fulfil our contract with you, because we have a legal obligation to do so, or because you have given us your explicit consent.

50 ph does not share your personal information with third parties except in the limited circumstances described in this section. We work with trusted service providers — including payment processors, identity verification partners, and cloud infrastructure providers — who access your data only to the extent necessary to perform their contracted services on our behalf. All such partners are bound by strict data processing agreements and are prohibited from using your information for any purpose other than the one for which it was shared. We may disclose your information to Philippine regulatory authorities, law enforcement agencies, or courts when we are legally required to do so, or when disclosure is necessary to protect the rights, property, or safety of 50 ph, our players, or the public. In the event that 50 ph undergoes a business restructuring, merger, or acquisition, your personal data may be transferred to the successor entity, subject to the same privacy protections described in this policy. We will notify you of any such transfer in advance wherever it is practicable to do so. We never share your data with third-party advertisers, data brokers, or social media platforms for commercial profiling purposes.

We use cookies and similar technologies — including local storage and session tokens — to make the 50 ph platform function correctly and to give you a smoother, more personalised experience on your mobile device or browser. Essential cookies are strictly necessary for the platform to operate: they keep you logged in, remember your language preference, and protect your session against unauthorised access. Analytical cookies help us understand aggregate usage patterns, such as which game categories are most popular among Filipino players, so we can make informed decisions about platform improvements. We do not use third-party advertising cookies or allow external ad networks to place tracking technologies on our platform. You can manage or disable non-essential cookies through your browser settings at any time, though doing so may affect certain platform features. By continuing to use 50 ph after being presented with our cookie notice, you consent to our use of essential and analytical cookies as described here. For a full list of the cookies we use and their specific purposes, please contact our support team via the details on the FAQ page.

As a data subject under the Philippines Data Privacy Act of 2012, you have a number of important rights in relation to the personal information we hold about you. You have the right to be informed about how your data is collected and used — which is the primary purpose of this Privacy Policy. You have the right to access a copy of the personal data we hold about you by submitting a written request to our support team. You have the right to correct any inaccurate or incomplete information in your account, and we encourage you to keep your details up to date at all times. You have the right to object to the processing of your personal data in certain circumstances, and to request that we restrict processing while an objection is being considered. You also have the right to erasure — sometimes called the "right to be forgotten" — subject to our legal obligations to retain certain records for regulatory compliance purposes. To exercise any of these rights, please contact our support team through the FAQ page, and we will respond within the timeframe required by applicable Philippine law. If you believe your data privacy rights have been violated, you have the right to lodge a complaint with the National Privacy Commission of the Philippines.

We retain your personal information for as long as your account remains active and for a period thereafter as required by our legal and regulatory obligations in the Philippines. Transaction records, identity verification documents, and account activity logs are typically retained for a minimum of five years following account closure, in line with anti-money laundering regulations and gaming compliance requirements. Information that is no longer required for any lawful purpose is securely deleted or anonymised so that it can no longer be linked back to you as an individual. If you request the closure of your account, we will begin the process of deleting non-essential personal data within a reasonable timeframe, while retaining only what we are legally required to keep. We periodically review the data we hold to ensure that we are not retaining information beyond its necessary retention period. Our data retention practices are reviewed annually to ensure they remain aligned with current Philippine law and regulatory guidance. If you have questions about how long we retain a specific category of data, please reach out to our support team.

Protecting your personal data is a responsibility we take seriously at every level of the 50 ph platform. We implement industry-standard technical and organisational security measures, including TLS encryption for all data transmitted between your device and our servers, and AES-256 encryption for data stored at rest. Access to personal data within our organisation is strictly limited to personnel who need it to perform their job functions, and all staff with data access are subject to confidentiality obligations and regular security training. We conduct periodic security assessments and penetration tests to identify and address vulnerabilities before they can be exploited. In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify you and the National Privacy Commission of the Philippines within the timeframe required by law. We also encourage you to protect your own account by using a strong, unique password, enabling any available two-factor authentication, and never sharing your login credentials with anyone. While no system can guarantee absolute security, we are committed to maintaining the highest practical standard of data protection for every player on our platform.

We may update this Privacy Policy from time to time to reflect changes in our data practices, new platform features, or updates to Philippine privacy law and regulatory requirements. When we make material changes, we will notify registered players via the contact details held on their account and update the "Last Updated" date at the top of this page. We encourage you to review this page periodically so you are always aware of how your personal information is being handled. Your continued use of the 50 ph platform after any changes to this policy constitutes your acceptance of the updated terms. If you do not agree with any changes, you should stop using the platform and contact our support team to request account closure. Previous versions of this Privacy Policy are available upon request. This policy is governed by the laws of the Philippines, and any disputes relating to data privacy shall be subject to the jurisdiction of the appropriate Philippine courts and regulatory bodies.